Integrating brands post-deal is complex but essential to success. A strong marketing integrator partner can serve as a mission-critical guide during M&A, helping to build a solid brand foundation.
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Private equity firms in healthcare need marketing technologies that can help groups scale and improve operational efficiency. This article looks at the emerging tech that can do just that.
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When planning a sale or merger of a healthcare practice, optimizing its digital foundation is an essential part of preparing for the transaction.
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For a buy-and-build strategy to be effective and achieve maximum efficiencies, you need the right foundational infrastructure—and that includes your marketing strategy. Here’s our proven playbook for building a scalable digital marketing foundation for your new platform.
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The most successful healthcare practice groups will be selective in who they partner with. If your private equity firm wants to improve its deal acceptance rate, here are some key ways to develop a unique selling proposition (USP) that makes you more appealing to healthcare groups.
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Private equity (PE) firms have a few options for structuring their portfolio companies when growing through a buy-and-build strategy. They can either centralize all acquired brands under one name, keep them as separate identities, or use a mix of both strategies. Here’s a look at the pros and cons of each and how that impacts the marketing strategy.
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The deal closed and new funding came through. Now, the pressure is on! Here are the post-funding marketing activities to focus on to meet new business goals and scale growth.
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Failing to conduct digital due diligence can lead to improper valuations and hurt future returns. Here are the top three digital marketing risks to watch when evaluating an investment.
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Learn more about the rapid consumerization of healthcare and how private equity groups can focus investments to adapt.
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The debate around so-called short-termism rages on. In this blog post, we explore some pros and cons of short-term value-creation, while exploring two key marketing tactics that private equity terms should focus on to drive long-term value creation.
Read MoreGreat partnerships start with great discoveries. We start with your business goals and budget, and then help you find the right digital marketing strategy to fuel growth.
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