Healthcare groups and medical practitioners who wish to bolster their digital presence and increase their patient base must have a highly-optimized healthcare marketing campaign. Below are some of the best healthcare marketing strategies to give your practice a considerable competitive advantage.
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The healthcare industry is rapidly evolving. Healthcare used to be a volume-based market centered around physicians but has now transformed into a quality-based sector revolving around consumers. Healthcare organizations looking for sustainable growth and increasing patient volume should ensure they have a fully-realized healthcare marketing strategy in place.
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Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.
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The pressure is increasing for healthcare to shift towards a value-based care model. Healthcare organizations looking to keep pace should consider a range of technologies, including marketing solutions, to improve patient outcomes and quality of care.
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Healthcare marketers, take note: The government is refining guidelines around what data you can and cannot use. Good news is you can still engage patients in effective, HIPAA-compliant marketing if you take the right steps.
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What are the most effective ways to attract new patients in 2023? Here’s a closer look at five essential components to incorporate into your patient acquisition marketing strategy.
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Healthcare organizations facing staffing shortages can leverage marketing technology to smooth out staff, patient, and workflow pain points to reduce employee burnout and improve retention.
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We’ve brought together six healthcare marketing experts to share their 2023 marketing predictions on how they’ll navigate the year ahead. Read on to get new ideas and strategies to drive patient acquisition, increase loyalty, and build a brand that patients love.
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What do your patients really care about? And what do they think about you? The answers might surprise you. They might also reveal why your marketing campaigns are missing the mark.
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How are you powering your customer retention program? Do you even have one? While the healthcare industry has traditionally lagged behind the curve of new technology adoption, there’s an opportunity here. Data and automation tools have tremendous potential to drive retention rates and improve the patient experience. What follows is six actionable patient retention strategies you can put into practice immediately.
Read MoreGreat partnerships start with great discoveries. We start with your business goals and budget, and then help you find the right digital marketing strategy to fuel growth.
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