Expand your patient pipeline with powerful performance marketing strategies tailored to high-growth mental health providers.
We’ve been in the healthcare performance marketing business for over 10 years. As a result, we’re intimately familiar with the needs of multi-location mental health providers.
We ignite frictionless growth for your mental healthcare brand so you can expand your positive impact across new markets.
We’re guided by an intrinsic drive to exceed expectations. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped over 50 mental health providers crush their goals with trusted patient generation tactics.
Each year, we take an in-depth look at the most important digital marketing trends for the mental health industry. How is mental health marketing changing? What digital marketing strategies are most effective at reaching the right audience?
Read the full article to learn how to engage prospects and keep pace with your competitors — as well as what you need to do to scale your behavioral & mental health organization.
We leverage targeted PPC advertising campaigns driven by machine learning algorithms to maximize performance, ignite efficiency, and improve lead quality—so you can hit your patient volume and CPA goals quickly and effectively.
A solid SEO strategy brings high-quality leads right to your front door. Thanks to our expert understanding of the patient journey, we know how to help the right people find your brand’s website at the time it counts the most. We also ensure your website is properly structured, coded, and integrated. We pride ourselves on our thorough processes that ensure consistency and error-free workflows.
When you consider that the average Facebook user clicks on 12 ads per month, it becomes clear why Facebook is vital for accelerating the growth of your mental healthcare brand. We’ll set up and manage entire Facebook campaigns for you, optimizing each towards specific locations, times, and audiences for maximum ROI.
Your website should do more than just attract fleeting eyes; it should be converting prospects to loyal patients. That’s where our CRO services come in. We’ll optimize your website copy, CTAs, site structure, and more to drive conversions skyward and fuel sustainable growth for your mental health facility.
Leveraging the leading AI-powered analytics software, we’ll help you turn raw data into actionable insights so you can get more leads with less spend. We’ll also continuously monitor and report your marketing performance and impact at each of your facility’s locations. Our reports are integrated, meaning we pull disparate data from various channels into a comprehensive dashboard that provides visibility into the bigger picture.
Mental healthcare is increasingly important for your patients, and we want to make sure they can find you quickly and easily. We do that by developing a high-quality website that not only attracts new patients, but is easily discovered, crawled, and indexed by search engines.
In the last decade, significant progress has been made in making it okay to not only talk about mental health concerns but discover more resources willing to assist people. If you’re one of these service providers in your community, it’s vital for their sake – and for the sake of your practice — that people learn everything they can about what you have to offer and how to find you.
A consistent digital strategy makes it easy for potential patients and clients to see what mental health services you have available and how to access them. Part of this effort can include making sure your organization’s site ranks high when people search for assistance. Follow this up with a well-designed site that provides information that is easy to understand and shows that you are ready to assist.
No. If your mental health center’s website is on WordPress, we can continue marketing it. In our experience, WordPress is the ideal content management system (CMS) for healthcare websites because it’s a simple-to-manage platform and is easily customizable to meet the needs of every individual practice. If your website is not on WordPress, we can help with the migration from any platform.
What if you’re not satisfied with the current state of your mental health facility website? According to Stanford’s web credibility research, 75% of consumers judge a business based on its website design. Unfortunately, a poorly designed website will turn away potential patients that may need your mental health services. In this case, Cardinal will also be more than happy to assist.
Our web design team will help you develop a website that doesn’t only look and function well but is also optimized to attract and convert potential patients into paying customers.
The only reasonable answer to this question is: it depends!
Digital marketing takes time, and great digital marketing, with measurable results, takes even longer. Even so, Cardinal sets performance-based goals for all of our clients. We’re huge advocates of transparency, so you’re always included every step of the way in your digital marketing plan–you’ll always know what we’re doing and the expected impact.
For actual time frames, it depends on the services you require. For instance, PPC Management typically yields results within the first three months. On the other hand, a full-scale SEO strategy may take up to six months, although we can fix issues like duplicate content and 404 error pages almost immediately.
Remember that digital marketing is not an overnight process, and anyone who claims it is should be watched.
If you want us to, we absolutely can.
Cardinal is a full-service digital marketing agency that offers a wide range of services. Some of our most popular services include SEO, PPC Management, Facebook Ads, Web Design, Reputation Management, and Conversion Rate Optimization (CRO)–just about everything you’ll need to achieve scalable growth for your mental health group.
Even if you don’t have an in-house marketing team, it’s not a problem. Our clients come from all levels of marketing maturity; we can make it work whether you’re an established brand or a growing new organization. We’ll ensure your marketing journey is off to a strong start and help you get where you need to be.
See how we helped BestMind Behavioral Health build its brand and digital presence from the ground up.
Of course! The mental health space is a very competitive industry, which brings common challenges to media management, like complex keyword targeting, high acquisition costs, and low-quality leads.
However, Cardinal has helped many mental health facilities scale their paid search campaigns with great success. Our PPC experts are skilled at devising strategies that will generate high-quality leads, increase admissions, and reduce cost per acquisition (CPA).
In one of our previous campaigns, we created a high-impact PPC campaign by optimizing account structure (e.g., making use of Google’s smart bidding feature) and refining the ad messaging (e.g., relaying insurance coverage information within the ads). Our PPC management strategies are defined by scalable growth, more qualified leads, and maximum efficiency.
It sounds like a mental health website isn’t optimized for conversions.
Most marketing teams will focus on driving more traffic toward websites, but we know that’s only half the battle. Cardinal is one of the nation’s top agencies in Conversion Rate Optimization (CRO). Think of it as a strategy to make your website work smarter rather than harder by eliminating conversion barriers. A better user experience allows you to capitalize on the traffic you’re already getting.
There are numerous ways to optimize your mental health website’s conversion rates and generate more qualified leads. For example, we can engage more potential admits via targeted messaging and creatives that address their pain points. As a result, your website will attract high-quality visitors who are more likely to benefit from your services.
We value our strong partnership with Cardinal and their ability to consistently crush conversion goals, month over month. Communicative and responsive to our business objectives, the team is constantly looking for ways to improve performance and fuel our growth.
Growth goals can be hard to meet without an expert team to guide you along the way. That’s what we’re here for. At Cardinal, we’re dedicated to helping mental care facilities grow — so you can continue changing the lives of your patients. Get in touch via this form to learn how!
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